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The Forward-Deployed GTM Engineer Playbook.

The GTM Engineer already knows the customer better than your AE. Learn when to keep them there, when not to, and who to hire.

Forward-Deployed
GTM Engineer
Playbook

What's inside

  • ✓The three-part test for when forward deployment works
  • ✓When it does not work, and the switching-cost exception
  • ✓Retention problem or competitive problem: how the answer changes the hire
  • ✓The hybrid profile: part AE, part solutions engineer, part RevOps architect
  • ✓An interview scorecard and a founder checklist

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