The UK is the natural first step into EMEA: a tech economy now valued around £1.2 trillion, English-speaking buyers and a timezone that bridges the US and Asia. Most companies treat London as the destination. It is the doorway.
Europe's largest tech market, and the cheapest place to learn how Europe buys before you spend on the continent.
UK tech is valued at roughly £1.2 trillion, with more venture-backed startups than any other European nation. The budgets are real and the buyers are used to buying from foreigners.
Startup Genome ranks London third among global startup ecosystems. Buyers, talent, capital and press sit within a few postcodes. One good hire covers a lot of ground.
Win the UK, then sequence into DACH, the Nordics and France with references that travel. Skipping the UK to launch pan-European is how budgets disappear.
London sellers carry EMEA remits as standard. Hire once, cover a region. We place these roles in 21 days on average.
We take companies both ways: into the UK, and from it into Europe. See why Australian AI startups are choosing European expansion. 555+ companies scaled, 48 unicorns.
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A UK entry is really an EMEA decision in disguise. We validate UK demand before you commit budget, define which European markets follow and in what order, then make the first London hires that carry the plan. Strategy and talent under one roof.
The companies that win Europe start with one disciplined beachhead. Let's plan yours.
Plan your entry