CRO executive search for tech companies

Scalerr runs retained searches for chief revenue officers at tech companies. Hire a CRO when someone needs authority over revenue beyond sales, including what happens to a customer after they sign.

Which revenue seat are you asking us to fill?

Write down the decision the new hire must make without the CEO. If it is how to coach an account executive through a difficult deal, you may need a VP Sales. If it is whether to move budget from acquiring customers to keeping them, the new hire needs authority over both teams.

CRO, CCO or VP Sales: a starting point for the search brief
RoleWhat they ownWhen the job fitsReporting line to agree
CRORevenue from new and existing customersSales and customer success need one owner for the revenue planCEO
Chief commercial officerThe commercial mandate, including partnerships or pricing if delegatedChannel agreements or new markets change how the company sellsCEO, with board agreement on authority
VP SalesSales team, forecast and quotaReps can repeat a sale and now need a managerCEO or CRO

A chief sales officer or chief growth officer title can cover quite different jobs. Give candidates the decisions, reporting lines and budget in writing. If the founder still needs to close most deals, read when to hire a CRO and compare CRO and VP Sales responsibilities. A fractional engagement may suit a planning problem better than a permanent appointment.

From the board brief to the offer

Through board and executive search, the senior recruiter who scopes the role also runs the search. We discuss compensation benchmarks, map the market and agree a longlist. Tell us which decisions candidates can discuss at first contact, especially if there is an incumbent. We support the offer and stay involved through the guarantee period.

If the revenue plan itself is undecided, GTM consulting can help define what the CRO will inherit. The recruitment page sets out the options when the vacancy is a specialist sales hire instead. If the missing owner is marketing, compare the CMO search brief.

Test a candidate on a revenue decision they owned

Ask about a quarter when bookings looked healthy but customers were leaving. Who spotted the problem? What could the candidate change themselves? What did they ask the CEO to approve? Listen for the difference between reporting a number and taking responsibility for a decision that changed it.

Then use a problem from your business. Ask the candidate what they would examine before changing quotas or promising the board a new forecast. Compare their answer with your onboarding plan; the sales leadership interview guide has follow-up questions.

What the commercial leadership brief looked like at Forter and Deel

Scalerr placed Forter’s APAC leadership team, including its regional VP and the directors for ANZ and ASEAN. At Deel, the work covered much of the APAC team and heads of functions in North America and EMEA. Those assignments illustrate the difference between running a region and owning a company-wide number. If the mandate is regional, see Singapore executive search or Sydney executive search. For the regional rather than company-wide seat, see country manager search.

Questions about chief revenue officer recruitment

How much does a CRO typically make? Benchmark the territory, revenue responsibility and mix of base and variable pay before comparing offers. The CRO salary guide explains how to match the role to a benchmark.

What are the top CFO recruiting firms? A finance leadership search needs evidence of finance appointments. Scalerr’s offer here is commercial leadership search; ask a prospective CFO recruiter for comparable finance mandates.

Is CRO higher than cfo? One title does not outrank the other by default. Set each executive’s decisions and reporting line with the CEO: the CRO owns the revenue remit and the CFO owns finance.

What is higher, COO or CRO? That depends on the reporting structure. A board hiring a CRO should say explicitly whether the role reports to the CEO or to the COO.

Brief us on this role

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