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Crypto Brokerage · Market entry

Market entry, from research through to the first hires.

The company

About Caleb & Brown

Caleb & Brown is a premier Australian crypto brokerage, providing secure, personalised trading, portfolio management and OTC services for investors and institutions, specialising in access to digital assets with expert guidance and deep liquidity.

The challenge

Caleb & Brown were eyeing US expansion but lacked a clear go-to-market strategy. Crypto brokerage is one of the most regulated categories there is, and entering it without understanding the compliance landscape is how expansions get expensive.

What we did

The engagement

  • Conducted in-depth market research, analysing industry-specific compliance requirements and regulatory landscapes.
  • Developed a strategic roadmap for entry into the US, UK and Australia.
  • Guided the business through US regulation and compliance.
  • Created the US expansion strategy, including the hiring plan.
Outcomes

What it delivered

3
New markets
10
US states in operation
3
US hires
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